RIDING TO WORK. WALKING THE DOG. GETTING OUT OF BED.

RIDING TO WORK. WALKING THE DOG. GETTING OUT OF BED.

Life’s daily inconveniences are made a little more fashionable, a lot more functional and consciously more sustainable with a bit of FRÉD.

Each edition is a curation of pieces for everyday use. Rainwear made for movement. Packable Ponchos that don’t leave puddles. Padlock Chains for misplaced bike keys.

Good design to make life easier.

RESPONSIBILITY ON PLANET FRÉD

Together we can turn the idea of sustainability into a holistic, everyday philosophy that is part of life’s daily ride. Consuming less through buying and producing better is how we see the future on Planet FRÉD.

FRÉD's PHILOSOPHY

Less logos and more longevity. Trends can come and go, but timeless design lasts forever. Fusing the practicalities of life (a very Dutch thing) with luxury fashion creates clothing and accessories that mean something. FRÉD equips you for the daily grind, and makes sure you look good while at it.

 RESPONSIBILITY ON PLANET FRÉD

Together we can turn the idea of sustainability into a holistic, everyday philosophy that is part of life’s daily ride. Consuming less through buying and producing better is how we see the future on Planet FRÉD.