RIDING TO WORK. WALKING THE DOG. GETTING OUT OF BED.

FRED IN THE PRESS

Life’s daily inconveniences are made a little more fashionable, a lot more functional and consciously more sustainable with a bit of FRÉD.

Each edition is a curation of pieces for everyday use. Rainwear made for movement. Packable Ponchos that don’t leave puddles. Padlock Chains for misplaced bike keys.

Good design to make life easier.